If people can’t see your photographic work because the watermark is too opaque, they probably won’t care who has taken it. Even if you want your logo, or name and contact details to be seen, you still want the beauty of your photos to be seen too.

However, your watermark shouldn’t be so opaque that it detracts the focus from your photograph. Although it might be the easiest option to whip up a watermark in Microsoft Paint, you may not have as many options as you’d like.

While watermarks are simple, to be effective you should consider the design, color, size, font, location, and opacity. “Watermark opacity should be visible enough to provide adequate protection against image theft” What is Needed in a Watermark? Design, Color, Size and Font This also applies to non-photographical pieces of media, as some people may want to watermark text or video in order to get their name out there.

That way you know that any time your work is shared, say on Instagram for example, your name or brand is always attached to it. Much like a painter will mark their work with a signature, digital watermarking is a way to get your name out and heighten brand awareness. Luckily for photographers, watermarking is as simple as superimposing a logo or text on top of a document or image file.Īdditionally, watermarking can be used as a branding tactic. This means that people can still preview your work before purchasing it, without the risk of them stealing it. As most photographers know, watermarking is a process that helps protect the copyright of your work and ensures that it cannot be reused or altered without your permission.

Youtube watermark examples